Battle of the Brands

 is the main questline of the Season Premiere 2016 Event. Part one to four were released on September 21, 2016. Parts five and six released on September 26 at 12:00 AM (GMT).

Start
"Laird Ladd, the original Lard Lad, is now available in the store. Join him in his battle against relative obscurity and earn extra gift cards!"

- System Message.