Season Premiere 2016 Event

 is the 26th minor event overall and the 13th event for 2016. It started on September 21, 2016 and on October 4, 2016. It level 5 to start.

The event with the main questline, Battle of the Brands which  all the personal prizes of the event.

From September 28 a rebate-deal promotion started composed of two Wave of offers.
 * Wave 1: September 28 - October 1
 * Wave 2: October 1 - 4

From September 30 to October 4, Springfield Heights job-rewards, though it costs to start it remains intact (if applicable). This applies to: For a short period of time movies at the Googolplex could be started for free. However, the cost was added back with a patch released on September 30th.
 * Characters working on the Springfield Heights harvesting and crafting stations.
 * Paris Texan's job from Trend Fretter Pt. 3 questline.
 * Insanity Mode and SciFighter minigame rewards.
 * Number 1's job at the Mountain Lodge.
 * Movies played at the Googolplex.

Springfield Heights 4x Rewards
"For a limited time, Springfield Heights buildings are paying out FOUR TIMES the standard rewards! Ends on October 4th."

- System Message.

Messages
Approaching the event's deadline, three different messages set to trigger for those players that  completed the event yet.

72 hours prior deadline
"The Season Premiere 2016 is ending on October 4th! Earn all content before it's too late!"

- System Message.

Less than 24 hours prior deadline
"The Season Premiere 2016 is ending in $x$ Hours and $y$ Minutes! Earn all content before it's too late!"

- System Message.

After Deadline
"The Season Premiere 2016 is over! But don't worry! You can still finish your current quest and earn its reward."

- System Message.

Trivia

 * On October 3rd, a server update corrected the ending date for the Springfield Heights increased rewards. Additionally, the event, and the promotion got extended as well.